Personalised video, built by Creativa
One story.
Every customer.
Same platform
Benvoo uses the customer data already in your CRM to create a personalised video for each person. The content, visuals and next steps can all change based on what you know about them..
No generic decks. We’ll show a Benvoo built around your own data fields.
82%
say video directly influenced a purchase decision
78%
prefer learning about products via video over text
91%
of Australians used online video in 2024
Same platform, four industries — one video engine that speaks to each person differently.
Personalised experiences created for
The problem
Your customers can tell when a message wasn’t written for them
Most marketing personalisation happens invisibly, in targeting logic the customer never sees. What they do see is the same generic email everyone else got.
01
Relevance is now the baseline
Consumers expect content built around them — not a segment they’ve been sorted into.
02
Digital noise drowns the message
Traditional campaigns struggle to cut through feeds and inboxes built to be ignored.
03
Generic content gets deleted
Audiences are overwhelmed with content that could have been sent to anyone — so it lands with no one.
62%
of Australian consumers expect personalised experiences, and will leave brands that don’t deliver
51%
are in loyalty programs specifically for personalised benefits
91%
used online video services in 2024
78%
prefer learning about products via video over text
82%
say video directly influenced a purchase decision
The Benvoo model
Your CRM is full of untapped data. We turn it into human stories
Benvoo isn’t a video product. It’s a first-party data activation layer.
Customer, loyalty, transaction and behavioural data becomes a transactional, personalised video journey — and the customer sees the data working for them, in real time, on screen.
Step 1
Known customer
OneData, loyalty, transaction and category signals you already hold.
Step 2
Personalised video
A relevant story, offer, education moment or call-to-action — built for that one person.
feeds into
Step 3
Measured behaviour
Views, watch time, drop-off, CTA clicks and conversion — all tracked per customer.
Step 4
Optimised follow-up
Retargeting, CRM, retail media and creative learnings, fed straight back to step one.
One platform. Four completely different customer stories
See how customer data can change the script, visuals, figures and next action — using either pre-rendered campaigns or real-time delivery.
How it works
Every element of the video adapts to the person watching
Not just a name on a template – the visuals, the voiceover, the offer and the path all change per viewer.
Text & visuals
Names, figures, imagery and layout shift per viewer.
Voiceovers
Spoken narration tailored to the individual’s details.
Calls-to-action
The next step changes based on what that person actually needs.
Interactive choices
Viewers branch the story by choosing what matters to them.
Hi Sarah.
Your super grew by $12,840 this year.
One story.
Your story.
Built in real time from the data that matters.
10 years
together.
Here are your greatest moments.
Pre-render
- High-volume, static-data campaigns
- Compliance-approved, long shelf life
- Ideal for statements, renewals and mass communications
Real-time render
- Dynamic, ongoing, real-time data
- Great for thank-you videos, lead generation and behavioural campaigns
- Updates the moment the underlying data changes
Where it’s used
If your business talks to customers, members or clients — this works
It’s not about saying someone’s name. It’s about creating real connection, delivering useful information, and driving action.
01
Superannuation & financial services
Member statements, onboarding, fund performance and personalised financial tips.
02
Insurance & claims
Renewal reminders, policy updates and claim process walkthroughs.
03
Sports & entertainment
Fan engagement, membership renewals, event invites and milestone celebrations.
04
Education & training
Student onboarding, course offers, fee breakdowns and graduation messages.
05
Government & public sector
Entitlements, program participation, and personalised health or safety messaging.
06
Retail, e-commerce & loyalty
Purchase follow-ups, loyalty updates, and milestone or birthday moments.
07
HR & internal comms
New employee welcomes, culture onboarding and internal policy updates.
08
Retail media
Supplier-funded, personalised creative units built on first-party category signals.
Proof, not promises
What happened when real brands sent a video instead of a PDF
A comprehensive, personalised data video campaign built to simplify complex account and fee information for members.
Carolyn Cowley UniSuper“The click-throughs were higher for emails with videos compared to non-video emails, and there was up to an 18% lift in funds after the campaign.”
A personalised hype video campaign using member data — footage, era and CTA all tailored — to drive year-end renewals.
Geelong Football ClubThe campaign became more than a renewal tactic — it became a celebration of membership, making fans feel seen, valued and part of something bigger.
An interactive, personalised video that fast-tracked a costly, confusing claims process into a radically improved customer experience.
David Bacon General Manager QBE“Personalised videos allowed us to really change the way we introduced ourselves to injured people, right from the beginning of the claim.”
From data to delivery
We handle production end to end. You just provide the data
01
Kick-off meeting
Align on vision, goals and the data variables available to personalise.
02
Pre-production
Concept, scripting, design and storyboards, built around your brand and audience.
03
Production
Animation or live-action filming, built in-house with no third-party dependencies.
04
Post-production
Editing, testing and personalisation logic applied across every data field.
05
Delivery via the Benvoo platform
Secure hosting plus real-time analytics — open, play, watch time, drop-off, CTA and conversion.
Measurement & security
Built to be secure, and built to prove its own ROI
ISO27001 certified
AWS encrypted, designed to be secure by default.
Real-time analytics
Track every interaction through the Benvoo platform.
Exportable data
Pull performance data out to your own CRM or BI tools.
Mobile-friendly
Cross-platform compatible on every device your customers use.
ready when you are
Let’s build a Benvoo around your customer data
Bring your fields, your audience and the one behaviour you want to shift. We’ll show you exactly what your customers would see — in a 30-minute session, no obligation.
We’ll only use these details to prepare and schedule your demo.